{"id":9462,"date":"2025-07-02T09:00:28","date_gmt":"2025-07-02T07:00:28","guid":{"rendered":"https:\/\/dategro-it.de\/?p=9462"},"modified":"2025-10-16T13:46:16","modified_gmt":"2025-10-16T11:46:16","slug":"eine-transformation-in-der-realen-welt-die-nicht-fehlschlug","status":"publish","type":"post","link":"https:\/\/dategro-it.de\/de\/eine-transformation-in-der-realen-welt-die-nicht-fehlschlug\/","title":{"rendered":"Eine Transformation in der realen Welt, die nicht fehlschlug \u2013 weil wir diesen Schritt nicht \u00fcbersprungen haben"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9462\" class=\"elementor elementor-9462\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0f2194 animated-slow e-flex e-con-boxed e-con e-child\" data-id=\"4b0f2194\" data-element_type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2569866a elementor-widget elementor-widget-image\" data-id=\"2569866a\" data-element_type=\"widget\" data-settings=\"{&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"864\" height=\"540\" src=\"https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp.webp\" class=\"attachment-full size-full wp-image-9489 not-transparent\" alt=\"\" srcset=\"https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp.webp 864w, https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-300x188.webp 300w, https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-768x480.webp 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" data-has-transparency=\"false\" data-dominant-color=\"566363\" style=\"--dominant-color: #566363\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715cc3e2 wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"715cc3e2\" data-element_type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:&quot;0.75&quot;,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:&quot;40&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"scriptor-paragraph\"><span dir=\"auto\">Diese Geschichte beginnt wie die meisten:<\/span><\/div><ul><li class=\"scriptor-paragraph\"><span dir=\"auto\">Ein mittelst\u00e4ndisches Industrieunternehmen in der DACH-Region.<\/span><\/li><li class=\"scriptor-paragraph\"><span dir=\"auto\">Mehrere Verkaufsteams.<\/span><\/li><li class=\"scriptor-paragraph\"><span dir=\"auto\">Fragmentierte Werkzeuge.<\/span><\/li><li class=\"scriptor-paragraph\"><span dir=\"auto\">Ein F\u00fchrungsteam, das die langsame Berichterstattung satt hat.<\/span><\/li><\/ul><div class=\"scriptor-paragraph\"><span dir=\"auto\">Sie wollten keine neue Plattform.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Sie wollten Klarheit \u2013 und zwar schnell.<\/span><\/div><div>\u00a0<\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Also wurden wir hereingebracht.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Folgendes ist nicht passiert:<\/span><\/div><ul class=\"\"><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe00\"><span dir=\"auto\">Kein umfassender Technologiewechsel<\/span><\/li><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe00\"><span dir=\"auto\">Keine langen Workshops<\/span><\/li><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe00\"><span dir=\"auto\">Keine Versprechen einer \u201eKI-gest\u00fctzten Transformation\u201c<\/span><\/li><\/ul><div class=\"scriptor-paragraph\"><span dir=\"auto\">Stattdessen begannen wir mit einer Frage:<\/span><\/div><div>\u00a0<\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">\u201eNach welcher Zahl fragt Ihre Gesch\u00e4ftsf\u00fchrerin \u2013 und wie viele unterschiedliche Antworten bekommt sie?\u201c<\/span><\/div><div>\u00a0<\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Im Raum wurde es still.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Ein Team sagte 74.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Ein anderer sagte 92.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Die Finanzabteilung sagte: \u201eWir verfolgen das nicht auf diese Weise.\u201c<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Und das war der Durchbruch.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31880801 elementor-widget elementor-widget-image\" data-id=\"31880801\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"864\" height=\"540\" src=\"https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-2.webp\" class=\"attachment-full size-full wp-image-9490 not-transparent\" alt=\"\" srcset=\"https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-2.webp 864w, https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-2-300x188.webp 300w, https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-2-768x480.webp 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" data-has-transparency=\"false\" data-dominant-color=\"4d5b5b\" style=\"--dominant-color: #4d5b5b\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b3b02c wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"59b3b02c\" data-element_type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:&quot;0.75&quot;,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:&quot;40&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die meisten Transformationsprojekte scheitern, weil dieser Schritt \u00fcbersprungen wird:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9b5bbe elementor-widget-mobile_extra__width-inherit wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"1b9b5bbe\" data-element_type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:&quot;0.75&quot;,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:&quot;40&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"scriptor-paragraph\"><span dir=\"auto\">Vereinbarung.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Nicht \u00fcber Ziele.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">\u00dcber Definitionen.<\/span><\/div><ul class=\"\"><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe01\"><span dir=\"auto\">Was ist ein Lead?<\/span><\/li><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe01\"><span dir=\"auto\">Was ist eine Chance?<\/span><\/li><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe01\"><span dir=\"auto\">Was ist eine Pipeline-Phase?<\/span><\/li><\/ul><div class=\"scriptor-paragraph\"><span dir=\"auto\">Wenn Sie sich nicht darauf einigen k\u00f6nnen, wird kein Dashboard jemals vertrauensw\u00fcrdig sein.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Also haben wir alles pausiert.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Wir haben jede Metrik abgebildet.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Wir haben Vertrieb, Marketing und Finanzen in einer kurzen, fokussierten Sitzung zusammengebracht \u2013 nicht um uns abzustimmen, sondern um zu entscheiden.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Nachdem die Definitionen klar waren, ging der Rest schnell:<\/span><\/div><ul class=\"\"><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe02\"><span dir=\"auto\">Die Daten wurden sauber abgerufen.<\/span><\/li><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe02\"><span dir=\"auto\">Dashboards spiegelten die Realit\u00e4t wider.<\/span><\/li><li class=\"scriptor-listItemlist!list-1dde3133-7c9c-4aab-bc68-34e42a631fe02\"><span dir=\"auto\">Die KPIs begannen, team\u00fcbergreifend \u00fcbereinzustimmen.<\/span><\/li><\/ul><div class=\"scriptor-paragraph\"><span dir=\"auto\">Und als der CEO nach ihrer Nummer fragte?<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Sie bekam eine Antwort.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Von allen.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">So sieht echte Transformation aus.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Kein neues Werkzeug.<\/span><\/div><div class=\"scriptor-paragraph\"><span dir=\"auto\">Nur die Disziplin, mit dem R\u00e4tselraten aufzuh\u00f6ren \u2013 und anzufangen, zuzustimmen.<\/span><\/div><p>\u00a0<\/p><p><!--ScriptorEndFragment--><\/p><p><!-- notionvc: 1116015e-081c-418e-bd06-c4e63483fe11 --><\/p><p><!-- notionvc: 5e5966da-d0e5-4431-a667-315a52516a15 --><\/p><p><!-- notionvc: 633ba626-e999-405c-9355-6ab49c95e4df --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5052a5f8 e-flex e-con-boxed e-con e-parent\" data-id=\"5052a5f8\" data-element_type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4965574d elementor-widget elementor-widget-image\" data-id=\"4965574d\" data-element_type=\"widget\" data-settings=\"{&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"864\" height=\"540\" src=\"https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-3.webp\" class=\"attachment-full size-full wp-image-9491 not-transparent\" alt=\"\" srcset=\"https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-3.webp 864w, https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-3-300x188.webp 300w, https:\/\/dategro-it.de\/de\/wp-content\/uploads\/sites\/3\/2025\/07\/blog-areallifetransormation-pp-3-768x480.webp 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" data-has-transparency=\"false\" data-dominant-color=\"4e6161\" style=\"--dominant-color: #4e6161\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77472b06 e-flex e-con-boxed e-con e-child\" data-id=\"77472b06\" data-element_type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11025b00 e-con-full e-flex e-con e-child\" data-id=\"11025b00\" data-element_type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3481cb00 elementor-widget-tablet__width-initial wcf-t-animation-text_reveal elementor-widget elementor-widget-wcf--title\" data-id=\"3481cb00\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;text_reveal&quot;,&quot;text_delay&quot;:0.15,&quot;text_duration&quot;:1,&quot;text_stagger&quot;:0.02,&quot;text_on_scroll&quot;:&quot;yes&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"wcf--title\">Sind Sie bereit, mit dem Raten aufzuh\u00f6ren und anzufangen, zu sehen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc9be79 elementor-widget__width-initial elementor-widget-mobile__width-inherit wcf-t-animation-text_move elementor-widget elementor-widget-wcf--text\" data-id=\"4cc9be79\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;text_move&quot;,&quot;text_transform_origin&quot;:&quot;top center -50&quot;,&quot;text_delay&quot;:0.15,&quot;text_duration&quot;:1,&quot;text_stagger&quot;:0.02,&quot;text_on_scroll&quot;:&quot;yes&quot;,&quot;text_rotation_di&quot;:&quot;x&quot;,&quot;text_rotation&quot;:&quot;-80&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wcf--text\"><p>Lassen Sie uns untersuchen, wie Transformationsklarheit f\u00fcr Ihr Team aussehen k\u00f6nnte.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51200958 elementor-widget elementor-widget-wcf--button\" data-id=\"51200958\" data-element_type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;ease&quot;:&quot;bounce&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;data-duration&quot;:1.5,&quot;fade-offset&quot;:50}\" data-widget_type=\"wcf--button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"wcf__btn icon-position-after\">\r\n\t\t\t                <a href=\"https:\/\/outlook.office.com\/book\/Bookameeting2@dategro-it.de\/\" class=\"wcf-btn-default btn-rollover-top\">\r\n\t\t\t\t\t\t\t\t\t\tVereinbaren Sie einen 30min Call                <\/a>\r\n\t\t\t\t        <\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7957f7cf elementor-widget__width-initial elementor-widget-mobile__width-inherit wcf-t-animation-text_move elementor-widget elementor-widget-wcf--text\" data-id=\"7957f7cf\" data-element_type=\"widget\" data-settings=\"{&quot;wcf_text_animation&quot;:&quot;text_move&quot;,&quot;text_transform_origin&quot;:&quot;top center -50&quot;,&quot;text_delay&quot;:0.15,&quot;text_duration&quot;:1,&quot;text_stagger&quot;:0.02,&quot;text_on_scroll&quot;:&quot;yes&quot;,&quot;text_rotation_di&quot;:&quot;x&quot;,&quot;text_rotation&quot;:&quot;-80&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wcf--text\"><p>Dategro partners with mid-sized industrial companies to transform disconnected commercial data into unified performance dashboards\u2014without replacing core systems or creating IT headaches.<br \/><!-- notionvc: 3612f2ce-e23c-418d-bcfa-f14e74326c15 --><\/p><p><!-- notionvc: 038e3aee-fbbf-4064-9c07-a29996f4101c --><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Diese Geschichte beginnt wie die meisten: Ein mittelst\u00e4ndisches Industrieunternehmen in der DACH-Region. Mehrere Verkaufsteams. Fragmentierte Werkzeuge. Ein F\u00fchrungsteam, das die langsame Berichterstattung satt hat. Sie wollten keine neue Plattform.Sie wollten Klarheit \u2013 und zwar schnell.\u00a0Also wurden wir hereingebracht.Folgendes ist nicht passiert: Kein umfassender Technologiewechsel Keine langen Workshops Keine Versprechen einer \u201eKI-gest\u00fctzten Transformation\u201c Stattdessen begannen wir [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[36,37,38,39,43,40,24,41,42],"class_list":["post-9462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vertrauenswuerdige-it-zusammenarbeit-statt-widerstand","tag-agreement-goals","tag-ai-powered-transformation","tag-breakthrough-transformation","tag-ceo-answers","tag-kpi-focused-dashboards","tag-mapped-metrics","tag-non-disruptive-digital-transformation","tag-opportunity-pipeline","tag-real-world-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eine Transformation in der realen Welt, die nicht fehlschlug \u2013 weil wir diesen Schritt nicht \u00fcbersprungen haben - dategro-it de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dategro-it.de\/de\/eine-transformation-in-der-realen-welt-die-nicht-fehlschlug\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eine Transformation in der realen Welt, die nicht fehlschlug \u2013 weil wir diesen Schritt nicht \u00fcbersprungen haben - dategro-it de\" \/>\n<meta property=\"og:description\" content=\"Diese Geschichte beginnt wie die meisten: Ein mittelst\u00e4ndisches Industrieunternehmen in der DACH-Region. Mehrere Verkaufsteams. Fragmentierte Werkzeuge. Ein F\u00fchrungsteam, das die langsame Berichterstattung satt hat. 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